A Fresh, Fruity Future for 2023 

As 2022 comes to a close, there’s much to look back on and be thankful for. This is a season of hope, too – for all the opportunities that 2023 will bring. As we look forward to the next year, it’s clear that innovation and sustainability will continue to lead the way in our industries.  There will be new trends in food and agriculture, too.

Fruity Future

We’ve narrowed down some of the top AgTech and FoodTech trends that you can expect to see in 2023. Environmental friendliness, fun flavors, colors, and farm-to-table will be key topics to understand and even get a jump start on.

Environmental Friendliness

More and more, consumers are deeply interested in how their food was produced, transported, and packaged. Sustainability and environmental friendliness are top-of-mind as people make purchasing decisions in grocery stores. Concern over climate issues and the future of the food supply are driving consumers to look for products with clear sustainability benefits and environmentally friendly packaging. 

In case you missed it: Lemon Cultivation income (Nimbu/Citrus); Project Report

unripe bergamot oranges on a tree

FruitMag is one example of a new technology meeting consumer demand for food quality and sustainability. FruitMag is a fruit-firming agent that prevents moisture loss after harvest. It’s a natural, sustainable, and environmentally friendly replacement for the toxic fungicides typically used to prevent postharvest loss in the citrus industry.

It’s mineral-based and fungicide-free but highly effective in reducing product losses and increasing shelf life. With rigorous testing confirming the effectiveness and safety of FruitMag, consumers can be confident in the sustainability and safety of their citrus fruit purchases. 

Fun Flavors and Catchy Colors

In 2023, citrus fruits will continue to be popular with consumers all over the world. It’s for a good reason – citrus brings fun and flavor to the table in combination with health benefits. Citrus fruits come in an array of colors and flavors, making them a nice complement for everything from a charcuterie board to a dessert plate. Citrus fruits’ adaptability across meals and applications is unmatched. Nothing brightens any dish’s flavor quite like a fresh squeeze of lemon.

In case you missed it: How this Farmer Earning 8 Lakhs from 3 Acres Sweet Orange Cultivation – A Success Story of a Mosambi/Sweet Lemon Farmer

Freshly harvested strawberries

Citrus fruits also support the common “eat the rainbow” advice. A colorful plate ensures you get the necessary minerals, vitamins, and antioxidants. Diverse colors in a diet represent the complete range of needed nutrients for a body because each color indicates an abundance of specific nutrients. So from bright green limes to vibrant oranges and beyond, citrus fruits are a great way to add to the rainbow you eat.

Citrus fruits are also known for their health benefits. As a great source of vitamin C and soluble and insoluble fibers, citrus fruits add a lot to a healthy diet. In 2023, consumers will be looking for explicit health benefits from the foods they eat – like the digestive and immune benefits that citrus fruits can provide. 


Alongside environmental friendliness, consumers will trend further towards supporting local food production. The farm-to-table trend ensures fresh ingredients from local growers and is an important part of economic, environmental, and community sustainability in agriculture. Citrus fruits can be part of the farm-to-table movement. Citrus crops are produced around the world – in over 140 countries.

Oranges, tangerines, lemons, and grapefruits are the most commonly cultivated citrus fruits, meaning a diverse set of colors and flavors are available around the world. China, Brazil, and the United States are major citrus-producing countries, with fruits grown on farms of varied sizes. Regardless of where the citrus fruits are grown, they are susceptible to many forms of postharvest diseases that can cause spoilage and economic loss.

In case you missed it: A Step-By-Step Guide to High Density Fruit Farming: For Guava, Banana, Mango, Pineapple, Lemon, Papaya, Litchi, and Apple

Peach fruits

Green old, blue mold, and sour rot are major citrus diseases – but FruitMag can address these diseases. Food-grade magnesia, sourced from the Dead Sea, protects the fruit from postharvest decay caused by these diseases. Appropriate for commercial applications, FruitMag makes it easy to prevent the loss, even in industrial applications. And consumers benefit from the non-toxic coating replacing frequently used, toxic fungicides on their fruit. 

From environmentally friendly practices to a rainbow of fun flavors and a farm-to-table fascination, 2023’s trends provide ample opportunity for food and agriculture technology to meet consumer needs and care for the environment. Consumers will continue to vote with their dollars for innovations that improve their health and the health of the Earth. These trends secure a safe future for 2023 and beyond. May your 2023 be full of happiness, good health, and plenty of citrus fruits.


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